Joseph Ros

Cuban-Spanish audiovisual director and producer, born in Havana in 1989. Since the age of 12 I have been immersed in the universe of visual storytelling, exploring multiple visual languages: from illustrations and editorial cartoons for publishing houses and printed press, to graphic design, photography, animation and audiovisual production across the board. I have worked in projects for record labels, television, cinema, publicity and music videos.

I direct, write, edit, and draw—always seeking a creative, bold, and personal approach. My portfolio reflects this multidisciplinary path, featuring music videos, live shows, short films, and advertising campaigns.

After being recognized as one of the most prominent directors of my generation in Cuba, with national and international awards to my name, I set out on a new chapter in Europe. I settled in Madrid, where I founded Smart Factory World, the production company through which I’ve collaborated with major brands, artists, and cultural icons in Spain